Privacy Policy

Overview

Direct Channel Systems ("we," "us," or "our") is a service brand of Torres Optimization LLC, based in San Diego, California. This Privacy Policy describes how we collect, use, and handle information when you visit our website at directchannelsystems.com or interact with us to inquire about our services.

We are committed to handling your information with care. We do not sell, rent, or trade your personal information to third parties.

Information We Collect

We may collect the following types of information when you interact with our website or contact us:

• Contact information — your name and email address when you reach out directly or submit an inquiry
• Scheduling information — name, email address, and any information you provide when booking a call through our Calendly scheduling link
• Communications — messages or notes you send us via email or through any contact form
• Usage data — standard technical information such as browser type, referring URL, and pages visited, collected automatically through website analytics

We do not collect payment information directly. Any payment processing is handled by third-party processors subject to their own privacy policies.

How We Use Your Information

Information we collect is used solely to operate our business and communicate with you. Specifically, we use it to:

• Respond to inquiries and schedule discovery calls
• Deliver services to clients under separate written agreements
• Send relevant follow-up communications you have requested or consented to
• Improve the content and functionality of our website
• Comply with applicable legal obligations

We do not use your information for automated profiling, and we do not send unsolicited marketing communications to individuals who have not expressed interest in our services.

Calendly and Scheduling

Our website uses Calendly to allow prospective clients to schedule calls. When you book a call through our Calendly link, your information is collected and processed by Calendly, Inc. in accordance with Calendly's own Privacy Policy. We receive the scheduling details you submit — including your name, email, and any notes you provide — and use them solely to prepare for and conduct the scheduled call.

We encourage you to review Calendly's privacy policy at calendly.com/privacy before scheduling if you have questions about how they handle your data.

Sharing of Information

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

• Service providers — trusted third parties who assist in operating our business (such as scheduling tools, email platforms, and analytics services), under confidentiality obligations
• Legal requirements — if required to comply with a legal obligation, court order, or to protect the rights and safety of our business or others
• Business transfers — in connection with a merger, acquisition, or sale of substantially all assets, with appropriate confidentiality protections

Data Retention

We retain contact and inquiry information for as long as reasonably necessary to manage our business relationships and comply with legal obligations. If you would like us to delete your information, you may contact us and we will fulfill your request within a reasonable timeframe, subject to any legal requirements to retain certain records.

Cookies and Analytics

Our website may use cookies or similar tracking technologies to understand how visitors use the site. This information is collected in aggregate and is not used to personally identify individual visitors. You may disable cookies in your browser settings; doing so will not affect your ability to view the website.

Your Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or request deletion of information we hold about you. To exercise any of these rights, please contact us using the information below.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: